Format specimen
Help Scout · customer support software
Category rivals a buyer already names: Zendesk, Intercom, Front. Discovery questions never include the brand. Brand questions are scored in a second table.
How mention rate is counted
Mention rate = answers that name the brand ÷ answers tested. It describes this sample only. Two runs of the same question can disagree. That disagreement stays in the report.
| Field | Example row, not a logged result |
|---|---|
| Question | Best shared inbox for a small support team |
| Type | Discovery. The brand is not in the question. |
| Assistant | ChatGPT, search on. Fresh chat. |
| Run 1 | Zendesk named. Help Scout absent. Cited: a help center and a review directory. |
| Run 2 | Intercom named. Help Scout named, not linked. |
| Note | The two runs do not agree. The report does not collapse them into one percent. |
How an action is written
- Evidence. Discovery runs cite a rival’s help center, not the comparison page.
- Change. Open the comparison with a 40-word answer a model can lift.
- Priority. This week. You control the page.
- Check. Rerun the same question, same assistant, same search setting, after the page is indexed. A single new run is not a result.
Owned changes (your pages) are listed apart from earned coverage (directories, reviews, other people’s articles). Neither list promises that you will be recommended.